If you are a digital entrepreneur, you know how important it is to create irresistible content to attract your audience.
But what often happens is that we don’t always know how to write well, and that makes many people give up trying to create good content or even believe that it is necessary to hire someone for this function.
Of course, you can always hire a person to carry out this task or a freelancer who is dedicated to writing content for your business. The big problem is that many digital entrepreneurs who are starting now cannot invest much at first, and hiring someone for that task involves spending, many times, more than planned.
So, if you are an expert in your area, why don’t you try to create your own texts? Ahead! We all know that you have a lot of knowledge about your niche!
Naturally, writing is not the strength of all people, but remember that it is possible to create good content. You just have to get to work and practice!
To help you in this task that, at first, may seem complicated, we offer you here 20 tips that teach you how to optimize your way of writing. Those tips are listed below:
1. Think about who you will write to
It is very common to say that you always need to think about your audience before applying any strategy in your business. At the time of writing it is no different.
You must have heard enough that a buyer person is the representation of your ideal client. So, nothing better than taking it into account when you are creating your content.
This should be done because, when you think about the person you are going to write to, you will be able to adapt not only the content for that audience, but also the language, which will facilitate communication between the public and your brand.
There is no way to write well if you are not clear on who your reader is!
And although it is not yet your client, it is very likely that the people who have access to your content are those who somehow show interest in what you are sharing. That is why the profile of your readers will certainly be in tune with that of your buyer person.
Therefore, take time looking for and mapping that profile so that everything you write is well directed to the buyer persona of your business.
(Still do not know how to map your audience? Find out in our post with the step by step to create your person ).
2. Understand your communication channel
The question seems obvious, but necessary: how is it possible to write well without knowing where your content will be available?
It may be cliche, but defining in advance how your content will be delivered to your audience is essential for your texts to produce the expected impact.
It is possible to write a text that will be available on a blog, sent as rich material or available in an ebook, for example. We even have a post here on the blog that teaches you how to transform a post from your blog into an ebook.
However, you will notice that, although the subject is the same, the way of approaching the subject in each of these communication channels is different.
Imagine writing a text for your blog and putting it in its entirety in a Facebook post!
This would not be very suitable because the blog text is somewhat deeper and longer, while Facebook posts are shorter. Of course, you can make a post about your blog text on your social networks, but it surely won’t have the same text as the original post.
Therefore, to write well, always keep in mind the communication channel in which you will make your content available, to adapt it to the reality and need of each channel.
If you want inspiration to start here I leave you a great tip, that of Javier Pastor in Digital Makers:
3. Define your content
You can have several specialties, but when it comes to writing, clearly define your content.
Although your business addresses a range of topics, you don’t need to talk about all of them at once. Even because if you do, at some point you will run out of subjects to write.
So our third suggestion to help you understand how to write well is: choose a central theme and think of subtopics related to it that can be exploited.
After doing this, select only one of these subtopics and develop it to the fullest, without necessarily bringing up another topic.
In this way, you will have a clear focus on your text, which will address as much of the subject as you have chosen to write about.
4. Write something that is memorable, enjoyable and interesting
There is no use writing a text that is structurally good if it is not memorable, pleasant and interesting, since if people are not interested in reading it, there is no point in creating this type of content.
We are not saying here that to write well you have to create something extraordinary like the authors of your favorite books. Of course, if you have that gift, it will be even easier to follow that track, but if this is not your case, you can think of the following:
- Memorable : Is the issue that my text addresses something that will make people remember it? That is, is it a topic sought by readers?
- Pleasant : Do I write in a clear, objective way and that anyone interested in the subject I am dealing with can understand my entire text?
- Interesting : Does my text only repeat what everyone already knows or am I talking about something new, different and that arouses the reader’s curiosity?
Although your business is on a topic that is in vogue today, it is always possible to write better about what your audience already has access to.
So, do some research on the competition , look at what is happening in your market and try to take a different approach to your niche, always seeking to overcome the gaps left by your competitors.
5. It impacts the reader from the beginning of the text
A good text is one that generates impact from the beginning, and when we say that, we want to focus mainly on the title.
You need to get the reader’s attention as soon as they get close to your text. So a suggestion on how to write well is to have the text answer a question or a doubt from your audience.
Let’s take this same post as an example:
You already saw that, in the title, we impact the reader because we start with a question of a doubt that you yourself may have. By reading the question How to write well and create irresistible content? We have managed to get your attention because you know, from the beginning, that this text will bring answers to this question.
Another way to do this would be to start this text by answering the main question. Suppose you want to learn some techniques to write well. So, another title we could give is 20 tips for you to learn to write well .
In addition, also use the introduction of your text to impact. Make a short introduction, but one that gives the reader a clear idea of what will be covered in the text. You will surely be interested in reading all its content!
6. Structure your text well
All text must be structured before you start writing.
In our third suggestion, we suggest you choose a topic and, within it, choose subtopics that you could talk about. This is already the beginning of structuring your content.
After that, basically, the next steps to achieve to structure your text are:
- Search on the chosen topic;
- Choose a keyword;
- Check if the chosen keyword has a high search (to do this, use tools such as the Google Keyword Planner );
- Divide the text into introduction, development and conclusion;
- Create an outline for your text (this is where you will put all the ideas you want to write about, trying to create a hierarchical order according to each theme of the text).
If you create a structure for your text before writing it, you will realize that it will be much easier to develop the themes of the chosen theme from your outline.
7. Divide your text into themes
After having the structure of your text defined, you can now think about the topic you will write about in the topics. This is important mainly when it comes to the texts that will be available on the Internet.
Unlike story books, such as novels and adventures, online linked content should not have very long chapters.
Even if you write on the same topic, it is important to divide it into topics with subtitles that give a general idea of what will be covered in that topic. This is important because many users, before reading the entire text, take a quick look at it by scanning the content (we will talk about it in this post).
Thus, one way to attract the attention of the readers is to show, with the themes throughout the development of your text, what you will address in each part of your content.
8. Divide topics into subtopics
Still thinking about the readability for users, whenever it seems possible and necessary, make subtopics within the topics of your texts.
This can help you highlight topics that you think are highly relevant to your audience and that are within the topic that you are addressing.
Let’s give an example to make it clearer:
Suppose you want to write an ebook about guitars. You want to explain everything in detail about that instrument and also give advice on songs to listen to, where to study the guitar, among various other topics.
You can then divide your ebook as follows:
Title : Complete Guitar Guide
Theme : How is a guitar
Subtopics : 1. Pegs; 2. Mastil; 3. Ropes; 4. Hoop; 5. Frets; 6. Bridge.
Do you notice how it would be easy for the reader of that ebook to find exactly what he is looking for, without necessarily having to read the entire text?
(Be sure to read our post that teaches you how to create an ebook , from planning to execution.)
9. Create lists
Creating a list throughout the text is a great way to get readers’ attention, especially when you’re doing a step-by-step or trying to indicate something that users should follow in that order.
Your lists can be numerical or only punctual (using bullets to mark each element of the list).
The important thing is to know the right time to use them and not to leave out that resource that is very interesting for those who want to create interesting content for their audience.
This because the lists help the reader to better understand the steps that must be carried out and can even make that part of the text remain in the memory of whoever reads it.
Our suggestion number 10 of how to write well is: exemplify whenever necessary and possible, especially if your text is very technical.
It is very important, as we have already said, to create clear content that leaves your reader in no doubt. Therefore, if you notice that there is something in your text that needs to be clearer, do not hesitate to exemplify.
You can use your own business examples or create assumptions. Regardless of the type of example you use, you will surely help your audience to understand well the information you want to convey.
11. Be brief
Being short does not mean that you should write little, but that you can and should create short paragraphs and sentences. This rule is even more fundamental when your content is available on the Internet.
Remember what we mentioned in Tip 7 about creating themes so your content is easy for the reader to scan?
The logic here is the same: When you write short paragraphs, you allow the reader to feel that your content is enjoyable and easy to read.
Already the short sentences help the reader to acquire the knowledge that you are transmitting to him in your text. This is because long sentences need more reasoning to be better understood, while short sentences are very direct and objective.
12. Avoid generating doubts
Your text needs to be as clear as possible to avoid objections and doubts of who is reading it.
If you have a defined buyer persona and you know that the language they use is more colloquial, avoid writing in an excessively formal way. This hinders communication and will make people not read your texts.
To know how to write well is also to transmit your knowledge in a simple and objective way.
13. Interact with the reader
We already mentioned the importance of starting your text with a question or, at least, answering a question from your audience. But also, another way to attract and keep the attention of the readers is by interacting with them throughout the text.
Ask questions and answer during the development of your content. If possible, write as if you were talking face-to-face with the reader (but always in appropriate written language).
This is a way of attracting the reader to your text, since it will feel comfortable and part of what you are writing.
14. Create scannable text
Now we come to the part where we announce some tips back there: text scannability.
Having scannable text means writing so that even if the person does not read all of your content, they have an idea of what you are dealing with by taking a quick look at your text.
This is why topics, subtopics, and lists are so important, because they highlight the fundamental parts of content.
The most important thing here is to think about the letter F. Let’s explain it better.
Think of your text as this letter. You can write more at first, after all, the reader is starting to read and can still pay close attention, even if the paragraphs and sentences are larger.
But with the development of reading, some people end up giving up and don’t go all the way. So they may only read the topics and a few key phrases from each topic.
Therefore, from the middle to the end of the text, try to reduce the information a little more, so that the reader who does not get to the end of your content does not lose so much important information.
This is also good for those who read the entire text, because the person may already be tired when finished. So, by putting the main information at the beginning of your text, you help all your readers.
15. Uses connectors
Have you heard of connectors?
Yes, we are entering here a grammatical area of our language.
However, different from what you may think, connectors are not as complex as you learned in school. Even, it is very likely that you use them more than you imagine.
Words like: so, then, therefore, in this way, in conclusion, are called connectors because they connect, worth the redundancy, the ideas in a text.
So if you want to learn to write well, it is essential to know at least the most widely used linking term in Spanish so that the development of your text is fluid and especially so that your paragraphs and sentences are always intertwined.